A bespoke campaign encouraging legacies from a mixed audience of known and unknown supporters.
Essentially Solo Free Wills Month campaigns equate to using the Free Wills Month model to run campaigns that promote gifts in Wills to just one charity.
The very first Free Wills campaigns that Capacity ran in 2001 were for individual charities in a single area or small group of locations. For a number of years focus shifted almost entirely to the Free Wills Month consortium approach, this changed in 2015 when we began to work with Tenovus Cancer Care a charity whose main focus is on Wales. A series of smaller campaigns led to a Wales-wide Free Wills Month with Tenovus Cancer Care as the sole charity, this campaign picked up a Wales Marketing award from the Chartered Institute of Marketing.
We’ve since run Solos for several other charities focusing the attention of philanthropically minded people in a chosen area (based on charity presence and historic Free Wills Month performance) on an individual charity.