SHAPING YOUR FUTURE LEGACY INCOME

We pride ourselves on producing fantastic, measurable results with an excellent return on investment.

Capacity offers a range of services to suit any size of charity, all designed to make the most of your budget, but we are best known for our Free Wills programmes – Free Wills Month and the Free Wills Network.

Between 65% and 75% of programme users include a legacy. Each year we raise over £20 million for our charity clients.

There’s lots of information on this site, but for questions, enquiries or anything else please get in touch.

OUR FREE WILLS PROGRAMMES

Free Wills Month campaigns bring together national charities to offer members of the public aged 55 and over the opportunity to have their Will written or updated free of charge by using participating solicitors in specific locations.

£315,981,332

raised in future income for Free Wills Month charities.

The National Free Wills Network is a unique legacy fundraising tool aimed at each charity’s warmest supporters, developing them into committed pledgers. Utilising the strength of the charity’s database, reliable and measurable results are achieved.

£366,774,224

raised in future income for National Free Wills Network charities.

Essentially, Solo Free Wills Month campaigns equate to using the Free Wills Month model to run campaigns that promote gifts in Wills to just one charity.

£14,110,409

raised in future income for solo campaign charities.

CLIENT TESTIMONIALS

"Despite the fact there are new Will providers actually what we find is the majority of our supporters want to go to an independent solicitor and see somebody face to face."

“Over the course of our 6-year partnership it provided our supporters access to local solicitors offering a regulated and professional service. It has helped us gain catch up from a period of time where gifts in Wills weren’t being promoted”

“A vital part of our strategy”

“Exemplary service and procedures, terrific feedback and great praise from our supporters”

“A service we can offer to supporters, staff and volunteers alongside others touched by the charity who don’t formally support us yet”

“We get really good figures back. Precise reporting that we can feed into budgets and planning for the future”

“We’ve had lovely feedback from supporters – a clear process, easy to use and they are always happy with the results”

Will Writing During The Coronavirus Lockdown

March 15, 2021

The Coronavirus and the steps taken to mitigate its effects forced most organisations into some rapid response decision making. At Capacity Marketing for Charities that

Capacity Press Release

March 15, 2021

Ashton Maund Associates Ltd T/A Capacity Marketing for Charities is pleased to announce the completion of a management transition as of 30th September 2020. It