FREE WILLS MONTH
A nationwide programme for securing legacy pledgers from the cold audience.
Every charity has a pool of support beyond its immediate donor database. Free Wills Month taps into that reservoir, providing a free Will-writing service that creates an opportunity for people to include legacy pledges to the sponsoring charities.
Each Free Wills Month campaign features a group of well-respected charities from distinct cause areas. Offering members of the public aged 55 and over the opportunity to have their simple Will written or updated free of charge by using participating solicitors.
A campaign runs across several locations – between 5 and 10 covering England, Northern Ireland, Scotland and Wales each year. Locations are chosen on population, number of solicitors and presence of a reliable advertising options.
- Up to 1,200 Wills are written per campaign, generating up to 750 legacy pledges.
- Free Wills Month has generated over 45,000 legacy pledges in the UK.